Exhibitor Success Guide: Part 3

Your College's Virtual Presence


Your College's Profile Page

As soon as students sign-up, they'll see a real-time list of upcoming Zoom sessions and exhibiting colleges. A link will take them to each college's profile page.

You'll want to enhance your college's profile page by adding a photo and description as well as links to YouTube videos and PDFs such as viewbooks and campus maps.

Behind the scenes, your college's profile page is associated with information imported from NACAC and IPEDs. This data allows students to filter and search for colleges by type of school (public or private, two-year or four-year), majors and programs offered, location, and school size.



Interactive Zoom Sessions

When students enjoy an experience, they tell their friends. Word-of-mouth and "social proof" is key!

Students value access and engagement, and one way to provide it is through live and interactive Zoom sessions. This is why the NACAC Virtual College Fairs platform strongly highlights Zoom sessions offered by colleges.

Our expectation is that each exhibitor will offer at least two sessions that students can attend on the day of a fair.

Zoom is integrated into the platform so it's easy for you to manage the sessions through your exhibitor dashboard. You can also add tags to your sessions so students can easily find you through filter and search.

A simple click adds a session to a student's fair itinerary. Once added, the nudges begin. Students will receive text reminders that increase in frequency as the session time nears. 

Session Formats and Length

As the Exhibitor Contact, you can choose how many, what type, and what time to offer sessions. You also choose who on your staff will be responsible for presenting and can even set a limit on the number of students who can attend each session. You'll learn all about this during the onboarding process!

Depending on your goals, you may want to offer:

  • Presentation - A Zoom session organized as a lecture, with an admission representative speaking to a large audience

  • Panel - A Zoom session on a particular topic with one or more guest panelists and an admission representative serving as moderator

  • Q&A - A Zoom session organized as an "Ask Me Anything" with the admission representative fielding student questions

  • Discussion - A Zoom session for a small group where the admission representative and students can discuss and ask questions among the group

  • Chat - You could certainly use Zoom to schedule one-on-one meetings with students, with or without video. But you might find that the "Schedule a Meeting" feature (see below) is more suited for this.

We recommend that each session be no longer than 45 minutes. 

We also encourage you to frequently offer interaction opportunities and to answer questions that come in via chat.

Presenting via Zoom is its own art! For example, there's less of a norm for participants to show up to online sessions on time and so you'll want to build in five minutes up front to give students a chance to filter in.

You can also make an impression by including your college's logo in your Zoom background or making sure college swag is within view of the camera.

Other tips for offering a compelling Zoom session are included in Part 4 of this guide, Presentation Advice.

Session Scheduling

All times on the NACAC Virtual College Fairs platform are listed in Eastern Time. This can get confusing! Ask Google or use an app such as World Clock to double check what time you scheduled a session on the platform, for example, and what time you entered into your personal calendar.

If one of your sessions is intended for international students, you'll want to consider what hours within the fair period is convenient for their time zone.

Another factor is when other colleges are offering sessions. Plan to offer your session at a less busy time so students are more likely to have room in their itinerary to include yours. To assist with this, we'll post here updated information on the number of sessions currently scheduled for each hour of the fair.

Don't forget, you may also want to "repeat" sessions several times throughout the fair event.

Session Topics

The following are examples of sessions that admission departments might offer "in real life" that could be included in your Zoom session line-up. Feel free to be creative with your session ideas!

  • Q&A With Current Students

  • Ask Me Anything: Talk With an Admission Representative

  • How to Transfer to College

  • School of Computing: Information Session

  • Admissions Overview: How to Apply to College

  • Forging Your Pre-Med Path at College

  • Coronavirus and Applying to College

  • Student Ambassadors: Ask Us Anything

  • Inside the Honors Program

  • Financial Aid at College

  • Accelerated Programs: Six Years to a PhD

  • Playing Sports at College

  • Study Abroad Panel

  • Diversity and Inclusion at College

  • Student Life at College

  • Rock Star Faculty: Meet Dr. 

  • Where Are They Now? Famous Alumni

  • Greeks: Fraternity and Sorority Life at College

Session Recordings

You may choose to record your Zoom session (or not). 



Virtual One-on-One Meetings 

The "Schedule a Meeting" feature connects your staff directly with interested students.

You decide how many virtual meeting spots to make available to students. These are opportunities for members of your admission staff to talk one-on-one with students either before, during, or after the fair event. You set the dates, times, and staff person for each slot.

Students will see the available meeting dates and times on your college's profile page. With a simple click, the meeting gets added to their fair itinerary. We'll then send frequent reminders to students about attending.



Recorded Videos

You may provide links to an unlimited number of videos. However, only three will be "active" for each fair. From the exhibitor dashboard, you'll choose which three you want to appear.

All videos will appear in the top Video tab on the platform and students can filter to find the college sessions they want to see. In addition, links to active videos will appear on your college profile page.




Attachments can be added in two places — on the page for your live Zoom session and on the page for your videos. These are intended as additional resources that complement the content of the session or video.

Attachments cannot currently be added to the college profile page.

Note: Attachments are not uploaded, they are actually links to URLs that you have added. These can be links, for example, to viewbooks, campus maps, and other resources on your website.  


Exhibitor Success Guide » Intro | Part 1 | Part 2 | Part 3